Swiss Wine Week Makes a Splash in New York for its Second Edition!
From June 5th to 11th, the vibrant city of New York played host to the second edition of Swiss Wine Week, putting Swiss wines at the forefront. This exciting event, organized in collaboration with Switzerland Tourism, featured a captivating promotional video showcasing Swiss wines on the iconic Times Square. Alongside the General Consulate of Switzerland in New York, Switzerland Tourism, Lavaux Wine Bar, World Wine Guys, and Christy Canterbury - Master of Wine, tastings and workshops were curated, catering to both wine enthusiasts and industry professionals.For the second consecutive year, Swiss wines were welcomed in New York from June 5th to 11th. The fruitful partnership between Swiss Wine Promotion (SWP) and Switzerland Tourism resulted in the captivating display of a promotional video on the famous Times Square, accompanied by the compelling slogan, "We need more diversity, we need Switzerland." As part of this collaboration, a public tasting was hosted at the esteemed Lavaux Wine Bar, drawing an impressive turnout of over 100 attendees.The festivities continued with a captivating masterclass conducted by renowned wine experts, Mike De Simone and Jeff Jenssen from World Wine Guys. Additionally, a workshop led by SWP and sommelier Kristen Goceljak took place at the esteemed CrownShy restaurant, further engaging and educating participants.The grand finale of the week-long affair was a delightful tasting dinner, graciously hosted by Consul General Niculin Jäger at the Consulate General of Switzerland in New York. The presentation of the exquisite Swiss wines was skillfully delivered by Christy Canterbury, a highly respected Master of Wine.During these exceptional events, participants had the privilege of savoring the remarkable offerings from renowned Swiss wineries such as: Cave CalozJean-René GermanierMaison GillardCave du Paradis, Olivier RothenDomaine ChaudetHenri BadouxDomaine La ColombeTerre de LavauxJ. & P. TestuzWeingut DonatschWeingut FrommChâteau d'AuvernierCastello di Cantone"The enthusiasm for Swiss wines in New York is truly remarkable. The overwhelming participation at the various events stands as a testament to the high regard for Swiss products, recognized for their exceptional quality and added value. Swiss Wine Week serves as a remarkable platform to promote Swiss wines to both enthusiasts and professionals in the restaurant and distribution industry," expresses Nicolas Joss, Director of Swiss Wine Promotion.