Who we are

Table of contents

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Putting Swiss wines in the spotlight – that, in a nutshell, is the mission of Swiss Wine Promotion (SWP). SWP is the national promotion body for Swiss wines and is tasked by the Interprofession de la Vigne et des Vins Suisses (IVVS) with enhancing the image of Swiss wine at home and abroad. SWP develops and implements marketing, communication, public relations and image promotion strategies.

SWP's activities help to position Swiss wine as a product with high added value and to promote value creation throughout the wine industry. SWP promotes the age-old traditions, know-how, and diversity of the six wine-growing regions. To this end, SWP communicates under the Swiss Wine brand. SWP works closely with numerous players in national and international markets through its five pillars of sales promotion: communication, gastronomy, major events, distribution, and exports.

SWP is the only organisation representing the wine sector to be able to submit co-financing applications to the Federal Office for Agriculture (FOAG). Co-financed projects must imperatively have a national vocation and meet the selection criteria defined by the committee and FOAG. All the activities implemented by SWP meet the "Quality" strategy developed by FOAG.

Presentation of the Team

Nicolas Joss
Director
Océane Gex
Deputy Director
Jasmin Schmid
Export Project Manager
Sidonie Gerber
Project Manager, Wholesale, Gastronomy, and Training
Oliver Gianettoni
Head of Communications
Carmen Stalder
Communications Coordinator
Fiona Vaucher
Export and Diplomatic Corps Coordinator
Nuria Marcantonio
Export and Events Coordinator
Shannon Bugnon
Project Coordinator
Julien Eray
Administration
Béatrice Patthey
Accounting

Swiss Wine, the brand

The red and white Swiss Wine logo, identity colours of Switzerland, underlines "Swissness" and recalls the 6 wine regions. It was created in 2014 by entrepreneur, journalist and designer Tyler Brûlé.

Fragmented vineyards

The Swiss vineyard terroir was a source of inspiration. The motif used for the logo and the visual identity refers to the well-ordered terraces of the vineyards and the fragmented patchwork of the terroir seen from the sky. It also illustrates the complex nature of the Swiss wine industry, with its array of small independent vineyards.

The Swiss influence

There is no Swiss cross in the logo. There are few symbols that convey the image of Swiss quality so succinctly. The idea was to keep some elements of the Swiss cross and use them in a new and subtle way. The logo's square shape and colour symbolise Switzerland. But if you look closely, you can see a graphic representation of the six wine regions.

Logo development

The lines represent the vineyards, and the colours, in addition to being those of the Swiss flag, represent the grapes: red and white. Combining these elements with bold, clean typography results in something that represents complexity, the search for perfection and superior quality.